Cookie and Tracking Technologies Policy

1. INTRODUCTION
   At Balardi, we use cookies and other tracking technologies, including web beacons, to enhance your browsing experience, analyze how our website and services are used, and improve our marketing efforts. This policy explains how these technologies work, what types we use, and how you can manage them.
2. WHAT ARE COOKIES AND WEB BEACONS?

• Cookies are small text files placed on your device by a website. They help us recognize your device, remember your preferences, and enhance your user experience.
• Web Beacons (also known as pixels or tracking pixels) are small, transparent images or scripts embedded in web pages or emails that help us track user interactions and collect data about visits and engagements.

3. TYPES OF COOKIES AND TRACKING TECHNOLOGIES WE USE

3.1 Essential Cookies
These cookies are necessary for the website to function properly and to enable essential features. Examples include:

Cookie name	Cookie Purpose	Cookie Duration
keep_alive	keeps the user session active
secure_customer_sig	securely signs in customers.
localization	stores language preferences
__verify	verification for security purposes

3.2 Performance Cookies
These cookies collect information about how visitors use our website and help us improve its performance. Examples include:

Cookie name	Cookie Purpose	Cookie Duration
_tracking_consent	tracks user consent for tracking technologies
_gcl_au	used for Google AdSense to track ad conversion
lsUserID and lsEncUserID	identifies and tracks users for personalization purposes.

3.3 Functional Cookies
These cookies allow our website to remember your choices and provide enhanced features. Examples include:

Cookie Name	Cookie Purpose	Cookie Duration
swym-session-id	manages user sessions for Swym services
swym-pid	identifies user preferences for Swym services
avadaIsLogin	manages login status for the Avada theme
avada-popup-uV539d60aQJAR5CE0tNW-open-until	manages the display of popups

3.4 Advertising and Targeting Cookies
These cookies are used for delivering personalized advertisements and measuring the effectiveness of our marketing campaigns. Examples include:

Cookie Name	Cookie Purpose	Cookie Duration
_shopify_s and _shopify_y	used for tracking user interactions with Shopify.
lsContextID, lsSema-, swym-o_s, swym-swymRegid, swym-email, swym-instrumentMap, swym-cu_ct	various Swym and personalization-related cookies.

3.5 Web Beacons
We use web beacons to collect data on user interactions with our site and communications. Examples include:

Web beacon Name	Web beacon Purpose
https://eu.balardi.com/.well-known/shopify/monorail/v1/produce	collects data related to Shopify’s internal operations
https://app.avada.io/scripttag/popup/tooltip.avada-popup.min.js	manages popup tooltips
https://www.googletagmanager.com/gtag/js?id=AW-11027039324	manages Google Ads and tracking

4. HOW WE USE COOKIES AND WEB BEACONS
   We use cookies and web beacons to:

• Enhance your browsing experience by remembering your preferences and settings.
• Monitor and analyze website performance to improve our services.
• Personalize content and advertisements based on your interests and browsing history.
• Track the effectiveness of our marketing and advertising efforts.

5. MANAGING COOKIES AND TRACKING TECHNOLOGIES
   You can manage your cookie preferences through your browser settings. Most browsers allow you to control cookies and web beacons through their settings preferences. However, disabling these technologies may affect the functionality of our website and your user experience.

To manage cookies and tracking technologies:

• Google Chrome: Manage cookies in Chrome 
• Mozilla Firefox: Manage cookies in Firefox
• Safari: Manage cookies in Safari
• Microsoft Edge: Manage cookies in Edge

6. THIRD-PARTY COOKIES AND TRACKING
   We may use third-party services that set cookies and web beacons on our site, such as Shopify and Google. These third parties use cookies and tracking technologies for their purposes, including analytics and advertising. Their use is governed by their own privacy policies.
7. CHANGES TO THIS POLICY
   We may update this Cookie and Tracking Technologies Policy from time to time. We will notify you of any significant changes by posting the updated policy on our website with a new effective date. Your continued use of our website after any changes signifies your acceptance of the updated policy.
8. CONTACT US
   If you have any questions or concerns about this policy or our use of cookies and tracking technologies, please contact us at: info@balardi.com